Retail Business Consultant – Why We Buy What We Buy?
The psychology of why and how our customers buy is more important than ever. Katherine McGee has a particular interest in consumer psychology. She is an accredited member of the Irish Assoc for Counselling and Psychotherapy. With 30 years retail experience in Ireland, having worked with Marians Fashions, Boyle, Co Roscommon. She trained with Burberry Int. USA.
She particularly enjoys working with independent retailers to achieve the success and lifestyle they want from their business. Results driven, the consultancy begins with an initial meeting to discuss the retailer’s challenges, it’s also an opportunity to decide if you want to work together. At all times in the strictest confidence.
There follows a series of meetings when retail and customer needs, store layout, displays, financial goals and all related issues of concern are discussed and goals formulated within a timeframe. One meeting might (usually 2.5 hours) be all that’s needed; you decide what’s right for you. On average, three meetings usually get things well underway. Some like to have a follow up consultancy after a season or two have passed.
Each retailer is different; Katherine tailors the sessions to accommodate each individual and their business. She helps and supports you to establish practical plans that are achievable. Possibly establishing specific strategies to grow the business, implement staff training, a marketing plan, increase sales, develop staff and customer confidence, introduce new effective systems and grow a wider customer base. Clients who have engaged in the consultancy report positive practical change.
Katherine believes we sometimes get to a point in retail where we feel burnt out, jaded and need a pair of ‘fresh eyes’ to bring motivation, and strong business growth with minimum expenditure. Katherine understands retail, she respects that you know your business best, and works with you to find answers and solutions that work for you and your business.
The consultancy is a critical investment in you, your business and your personal wellbeing.
“Working with Katherine was the best thing we ever did, it was fun and gave me back my mo-jo! She helped us to focus on our goals, our business got a new lease of life, is more profitable and we feel energised. Our customers love our new look, we have a clear plan and even though we’re working as hard as ever, we have more time for family and home life. We can wholeheartedly recommend the Choose Consultancy. ”
Jean & Owen, Co. Sligo